How They Redirected Twitter.com to X.com

Twitter is completely dead now with the domain Twitter.com now redirecting to X.com as of early this morning, a change where previously X.com had been redirecting to Twitter.com for months.

The migration was spotted by a lot of SEOs and other tech folks early this morning with some noticing that they opted for a 302 redirect instead of a 301 redirect.

If Elon and Co are worried about SEO (I assume they are not because they have deals with Google to use their data) then this would be a bad idea. Some are calling this an SEO fail, but I don’t think it really is on the same level as the NFL, Pinterest, or The Verge fails in the past – especially since it looks and feels seamless. If you do a big domain migration like this please use 301 redirects instead of 302s.

Server Response Codes of the Domain Migration

Here is the entire Server Response Code for https://twitter.com/



#1 Requesting: https://twitter.com/

Request 
> GET / HTTP/1.1
> Host: twitter.com
> User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/42.0.2311.135 Safari/537.36 Edge/12.246
Response 
< HTTP/1.1 302 Found
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Request 
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And here is the Server Response Code when requesting a User’s URL

#1 Requesting: https://twitter.com/youngbloodjoe

Request 
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Impact of the Domain Migration

The domain migration might affect some software or other tools that were still using Twitter. For example the Ultimasaurus Chrome Extension that we built to help you filter out parts of desktop Twitter no long works correctly, however, for most this will be a simple fix (Install Ultimasaurus from the Chrome Web Store here)

X / Twitter's own OEmbed URLs are also breaking right now. This is where you can write an article inside of a CMS like WordPress and just leave an X.com URL and it will automatically appear as an embedded post to your readers. Unfortunately they did not take this into consideration when doing the domain migration but if you change the URL to "Twitter.com" for now this will fix the issue.

Not All Twitter.com Domains are Migrated

X Pro (formerly Tweet deck) is still using the Twitter.com Domain

It would appear their OAuth API is also still using the Twitter.com domain as shown when you try to login to Disqus to leave comments on sites like ours

screenshot showing x.com oauth api still using twitter.com domain

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Joe Youngblood

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Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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