Category: Social Media Marketing

Step up your social media marketing with expert analysis, unique research, insights, tips and tricks. Articles, research, data, and guides covering Facebook, Instagram, Twitter, Reddit, and other social media platforms.

Social Media Marketing
reddit logo

Reddit is set to take ad impressions from Imgur, YouTube, and others

Reddit has almost always been a laid back link sharing and discussion forum for the masses. So much so they call themselves the Frontpage of the Internet. Now, it would seem with Steve Huffman, co-founder of the site, at the helm as CEO Reddit is taking advertising and...

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Social Media Marketing Tool Highlight Tuesday
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Tool Highlight Tuesday – Rite Tag

Hello everyone. This is the first week of a new weekly series I’ll be doing called Tool Highlight Tuesday. Each week I’ll take a few minutes to focus on a digital marketing tool and show you at least one way it can be used to boost your digital...

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Social Media Marketing
terrible ms paint reddit logo

Reddit is Stealing User Content for Profits

In a turn for the worse Reddit, once a haven for the free exchange of thoughts and ideas, is now actively profiting from users contributions in a form outside of normal social media practice. Many of us have heard and come to terms with the saying “If you’re...

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SEO Social Media Marketing

Even PrimeTime TV Millionaires Make SEO and Social Media Fails

I love The Profit, along with Shark Tank it’s one of my favorite shows. Maybe it’s Marcus Lemonis’ attitude of leading from the front, maybe it’s some of the outright hilarious ways people run businesses, maybe it’s because I like seeing the underdog get a helping hand and...

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Social Media Marketing
blackhat facebook logo

Blackhat Facebook: Using Fake Contests to Generate Engagement

2015 might be the year that blackhats flee SEO in mass and flock to Facebook to take advantage of how easily hundreds of thousands of people can be manipulated into liking a page and then into viewing advertising sponsored content. Why do I say this? Let’s examine 2...

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Social Media Marketing
ello logo

Ello vs. Facebook and Twitter

Are you on Ello? Add me as a friend here: https://ello.co/joeyoungblood EDIT: I missed a very important difference. Currently Ello’s feeds do not update themselves. Unlike Facebook and Twitter you have to refresh your page to see any new feed updates. Ello is a new social network currently...

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Social Media Marketing

You’re Sharing the Wrong Content on LinkedIn

It seems almost every new post about social media marketing these days seeks to highlight LinkedIn as one of the most valuable for businesses, especially those in the B2B arena. LinkedIn has many of the same mechanics of other social networks with a few distinct differences. One of...

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SEO Social Media Marketing
buffalo wild wings facebook post

The Top 5 Digital Marketing Mistakes Restaurants Are Making

I eat out quite a bit and there are five pretty huge mistakes that I’ve noticed restaurants and bars making over and over and over and over and over and over and over and over again. In hopes of never witnessing these atrocities again I’ve decided to cover...

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Social Media Marketing
facebook logo

Facebook Testing a New Graph Search Layout for Local Queries

Last night while asking a friend to help me complete some research that I’ll be presenting at Pubcon New Orleans, she inadvertently stumbled across a new layout for Graph Search when the query is localized. the current Graph Search layout puts large emphasis on the first 1 or...

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What is Social Media Marketing?

Social media marketing is the process of promoting a brand, product, or service through various social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. This form of digital marketing involves creating and sharing content, engaging with followers, running paid social media ads, and analyzing performance metrics to improve the effectiveness of the campaign.

Social media marketing aims to connect with potential customers and build brand awareness, trust, and loyalty through consistent engagement and communication. By utilizing social media platforms, businesses can reach a wider audience, target specific demographics, and foster a community around their brand.

Effective social media marketing involves developing a comprehensive strategy, identifying the target audience, selecting the appropriate social media channels, creating compelling content, and measuring the campaign’s success to make necessary adjustments.

Why is Social Media Marketing Important?

Social media marketing is important for several reasons:

  1. Large audience reach: Social media platforms have billions of active users worldwide, which means businesses can potentially reach a vast audience with their marketing messages.
  2. Targeted advertising: Social media platforms allow businesses to target their ads to specific demographics, interests, and behaviors, ensuring that their marketing messages are delivered to the most relevant audience.
  3. Cost-effective: Social media marketing can be less expensive than traditional marketing methods, making it an accessible option for small businesses and startups.
  4. Increased engagement: Social media marketing enables businesses to engage with their followers, build relationships, and foster a community around their brand.
  5. Brand awareness: Social media platforms provide an opportunity for businesses to raise their brand awareness, establish their brand’s identity, and increase their visibility.
  6. Improved customer insights: Social media analytics provide valuable insights into customer behavior, preferences, and opinions, which can be used to improve the effectiveness of the marketing campaign.

Social media marketing is an effective way for businesses to connect with their audience, build brand awareness, and drive customer engagement and loyalty.