Step up your social media marketing with expert analysis, unique research, insights, tips and tricks. Articles, research, data, and guides covering Facebook, Instagram, Twitter, Reddit, and other social media platforms.
Twitter recently launched their Promote Mode, an automated advertising system designed to promote an account and the tweets made by an account to their potential audience. The Beta rollout started in November of last year and I decided to give it a test run last month myself to...
Recently PR Hunters, a tool that helps PR and Marketing folks find journalists looking for sources from around the world, did a small poll on Twitter asking journalists which social media platform they use most to find new story ideas. The poll didn’t gain a lot of votes,...
There is nothing more annoying than trying to share a link on Facebook after you’ve meticulously selected an image, written a title, and crafted the perfect description all so 2% of your audience might see and click the link, and then when you post to your page, group,...
UPDATE: This is a permanent change according to Spencer Hitchcock of Facebook who stated: “In our efforts to make News Feed an even more visual and engaging place to connect, we have been introducing new design updates in News Feed…” You can read the full statement from Facebook...
Facebook is nearing 2 billion active users and as they approach this milestone we’re witnessing a shift in consumer behavior that Facebook has happily tapped into. For the past several years we’ve seen consumers engage with brands across social media platforms from Twitter for customer support to Reddit...
NASA wants you the social media influencers to help them educate, inform, and inspire (my words not theirs) the population of the USA and the world. The space agency is seeking influencers that “Have the potential to reach a large number of people using digital platforms.” among other...
Tracking success with Reddit Ads is currently very difficult. We’ve discussed how to better track the success of Reddit Ads and correlate data from their ad system with traffic and metrics on a website. Now, that all seems to be changing. Yesterday Reddit made a much awaited announcement...
Reddit Ads, the self-serve system for advertisers on Reddit has launched a brand new UI and newly-built advertising system. The ads themselves are the same, but marketers now have access to some much needed new features, better reporting, and a more aesthetically pleasing user interface. Here are the...
To me Twitter is one of the easiest platforms to build an audience on and push out content on. You can easily automate a lot of work with various tools and its open, real-time nature means you can repost content and interact with others in a way you...
Google has started using Reddit Ads to promote their new smartphone, Pixel. And it would appear they are running more than one ad to experiment with ad copy and the Reddit Ads platform. The First Ad We don’t have a lot of data to understand how well the...
Social media marketing is the process of promoting a brand, product, or service through various social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. This form of digital marketing involves creating and sharing content, engaging with followers, running paid social media ads, and analyzing performance metrics to improve the effectiveness of the campaign.
Social media marketing aims to connect with potential customers and build brand awareness, trust, and loyalty through consistent engagement and communication. By utilizing social media platforms, businesses can reach a wider audience, target specific demographics, and foster a community around their brand.
Effective social media marketing involves developing a comprehensive strategy, identifying the target audience, selecting the appropriate social media channels, creating compelling content, and measuring the campaign’s success to make necessary adjustments.
Social media marketing is important for several reasons:
Social media marketing is an effective way for businesses to connect with their audience, build brand awareness, and drive customer engagement and loyalty.
