Category: Shopify Tips

Turn your Shopify website into a money making machine with these expert marketing tips, tricks, and guides. We are always producing content to help your Shopify SEO, improve your product visibility on social media, and make your Shopify website look & perform better.

Shopify SEO Apps

The top 43 SEO apps every Shopify website should consider using in 2022 and why. Every Shopify website has one major need in common – SEO. While the platform itself does a great job of handling a lot of basic functionality for ecommerce websites, it does not do...

How to Add Custom Badges to Your Shopify Products

In this Shopify tutorial we’re going to show you how to add badges to your products on Shopify. You’ll learn how to add animation to your badges and assign badges to specific products. This how to guide is a collaboration between Seán Mythen on YouTube and us here...

How to Noindex a Collection or Product Page on Shopify

On a rare occasion you might want to remove one of your products or an entire product collection from search engine results across the web. There are a multitude of reasons for wanting to do this, for example you might want to make a product private or perhaps...

How to Remove the ‘Powered by Shopify’ Link from Your Store’s Footer

Every Shopify store has a small line of text and a link in the lower left-hand corner of the footer that says “Powered by Shopify”. At time of publication Google’s search results show about 41,800,000 of these pages in existence, though there could be more. That means roughly...

How to Add a Description to Your Shopify Collection Pages

Adding a description to Shopify Collection pages can have a positive impact on your the SEO for your Shopify website helping those pages rank better in search engines for shorter, higher-volume queries. Adding text descriptions might also help the pages themselves and the website look much less ‘thin’...

How to Add DNS Prefetch Tags to Shopify

Last updated on May 14th, 2021 at 03:35 pm Update: GTmetrix has removed the YSlow tab from the default analysis section and along with it the DNS Lookups audit which revealed what domains you should be pre-fetching. This article was updated to include how to get back to...

Tips for Optimizing Your Shopify Store

Optimizing your Shopify store for search engines like Google is essential if you want to increase your visibility, drive more traffic to your website, and of course increase sales. Here are some tips on how to optimize your Shopify store for ranking on Google and other search engines:

  1. Keyword Research: Keyword research is the foundation of SEO. Identify the keywords that your potential customers are searching for and use them in your product titles, descriptions, and blog posts. Use tools like Google Keyword Planner and Ahrefs to find the most relevant keywords for your business.
  2. On-Page Optimization: Make sure that your pages are optimized for search engines. Include the target keyword in the page title, meta description, URL, and headings. Use alt tags for images and ensure that your content is high-quality, unique, and engaging.
  3. Site Structure: Your site structure should be clear and organized. Use a logical hierarchy of categories and subcategories, and ensure that your website navigation is easy to use.
  4. Mobile Optimization: More than 60% of online searches are now performed on mobile devices, so it’s crucial to ensure that your Shopify store is optimized for mobile. Use a responsive design, compress images, and ensure that your website loads quickly on mobile devices.
  5. Backlinks: Backlinks are an important ranking factor in Google’s algorithm. Work on building high-quality backlinks from relevant and authoritative websites. You can do this by creating valuable content, guest posting, and reaching out to other websites for link building opportunities.
  6. Social Media: Social media can also help improve your search engine rankings. Share your content on social media platforms and engage with your followers to increase brand awareness and attract more backlinks.
  7. Analytics: Use analytics tools like Google Analytics to monitor your website traffic and track your SEO efforts. This will help you identify areas where you can improve your SEO strategy and measure your success.

In summary, optimizing your Shopify store for search engines like Google requires a combination of keyword research, on-page optimization, site structure, mobile optimization, backlinks, social media, and analytics. By implementing these strategies, you can improve your website’s visibility and drive more traffic to your Shopify store.