Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Update 3 (6/01/2020 at 3:03pm): It took just under 3 weeks (roughly 21 total days) and Google is now ranking the new “Player Stats” page from NFL.com as the number 1 result for the query “NFL Stats”. The NFL never built redirects from the old URL to the...
In 2018 I published a research project detailing how Google Maps / Google My Business largely leaned on the name of a business to determine rankings, which has led to the outcome of spammy business titles. That same year Moz produced, for perhaps the last time, the Moz...
If you’re a Patreon user, you might be noticing a reduction in traffic to your Patreon page or perhaps even a decrease in new supporters over the next few days or weeks. That’s because someone at Patreon deindexed the entire website from online search engines like Google and...
There are several link tracking and analysis tools used by marketers and SEOs to measure the success of their campaigns. Moz, Majestic, Ahrefs, and SEMRush are some of the more popular tools used to track inbound links to a website. All of these tools have different methods for...
As an SEO I’ve spent years telling clients, bosses, colleagues in related fields, packed rooms at conferences, my mom, college kids, friends, significant others, random people in grocery stores, newborn babies, people stuck next to me on a plane, and pretty much anyone who will listen or is...
UPDATE: Google has not taken any action to stop spam in the keywords of businesses which is a violation of their guidelines or taken action against any of the spam listed here, but they did just suspend my business listing for having pointed it out (I’m guessing). I’ve...
Google announced a new service yesterday at Google I/O 2018 called Google Duplex and much like their announcement of Google Home / Assistant at Google I/O 2016 they reminded us that they have been planning and trying to build this service for over a decade. Google Duplex will...
You may have noticed YouTube Live results showing up in Google recently. In the past few weeks I’ve had a few clients ask if “going live” on YouTube was good for their SEO or guaranteed a number one position. They all say they read it somewhere that “going...
Recently PR Hunters, a tool that helps PR and Marketing folks find journalists looking for sources from around the world, did a small poll on Twitter asking journalists which social media platform they use most to find new story ideas. The poll didn’t gain a lot of votes,...
I had the very rare opportunity of releasing a brand new website recently. At our brand Explore Media we’ve launched a blog covering a few topics in Fort Worth, TX. We decided that we would develop out the website on a production server but block spiders from crawling...
SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or a web page so that it ranks higher in the search engine results pages (SERPs) for relevant queries. The goal of SEO is to increase organic traffic to a website by improving its visibility and relevance to users searching for information or services related to the website’s content. SEO involves a range of techniques and strategies, such as optimizing website content, improving website architecture and user experience, building high-quality backlinks, and targeting relevant keywords and phrases. The ultimate aim of SEO is to improve a website’s search engine ranking, drive more traffic to the site, and ultimately increase the site’s revenue or conversions.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into the ever-changing world of search engine optimization. As search engines continue to evolve and update their algorithms, it is essential for businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices.
SEO articles provide detailed information on various aspects of SEO, such as keyword research, on-page optimization, link building, and technical SEO. These articles offer tips and strategies for improving search engine rankings, driving organic traffic, and increasing conversions. By reading SEO articles, individuals can gain a better understanding of how search engines work and what they can do to improve their website’s visibility and relevance.
Our unique SEO research studies provide valuable data and insights into how search engines rank websites and how user behavior affects search results. These studies analyze search engine algorithms, keyword usage, and user search behavior to identify trends and patterns that can help businesses optimize their websites for better search engine rankings. By reading SEO research studies, individuals can gain a deeper understanding of search engine algorithms and how they can be leveraged to improve website performance.
The blog posts we publish on SEO offer a more casual and conversational approach to discussing SEO topics. These posts can provide insights into the latest SEO news and trends, offer practical advice for improving website performance, and share personal experiences and opinions on SEO strategies. By reading SEO blog posts, individuals can stay up-to-date on the latest SEO trends and gain new perspectives on optimizing their websites.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into search engine optimization, helping businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices. By utilizing this information, individuals can optimize their websites for better search engine rankings, drive more organic traffic, and ultimately achieve their business goals.
