Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
It is time to turn off the hype machine and talk about real, legitimate reasons an ecommerce retailer should accept Bitcoin based in real facts. Disclaimer, I have been a Bitcoin fan since the beginning but lost most of my coins early on (yeah one of those) but...
Update 6/5/2021 9:15am: We are starting to see signs of the update, still very little happening. Update 6/2/2021 5:45pm: The June 2021 Core Update began rolling out around 5:38pm Central time The June 2021 Core Update is now rolling out live. As is typical with these updates, it...
This is a long and in-depth guide. The first 4 steps walk you through setting up your Google Cloud account for this project, the final 8 steps revolve around using the StreamEA tool, extracting data from the NLP API, building spreadsheets to view the data, and extrapolating meaning...
No matter how hard the SEO industry or Moz itself trys to say otherwise, the Domain Authority metric has become inextricably connected to successful link building. I will not bore you with the mundane historical details that led to this, except to note that prior to Domain Authority...
Quick Summary A free SEO tool was taken down by Google based on a false DMCA claim. It appears to be possible to file hundreds of legitmate DMCA claims and bury one or two illegitimate claims along with them that ultimately results in all of the URLs being...
Noted international and enterprise SEO Eli Schwartz posted a screenshot from a recent experience he had on Amazon to his Twitter, and it is a perfect example of how platforms like Amazon will always find ways to keep upstart competition at arms length. Here's how Amazon gets reviewers...
Spam is a plague on Google Maps. There are various kinds of spam listings that haunt the platform, with the two worst offenders being keyword stuffed business names and businesses working out of temporary office locations. Zach Todd, founder of Persuaded.io (a local map rank tracking tool), has...
This is the first in a series of posts that will examine the data outputs from tools that we rely on for performance optimization on the web. The goal is to provide examples of scores for websites more generally considered to be ‘better’ by CEOs, CMOs, and business...
Update 3 (6/01/2020 at 3:03pm): It took just under 3 weeks (roughly 21 total days) and Google is now ranking the new “Player Stats” page from NFL.com as the number 1 result for the query “NFL Stats”. The NFL never built redirects from the old URL to the...
In 2018 I published a research project detailing how Google Maps / Google My Business largely leaned on the name of a business to determine rankings, which has led to the outcome of spammy business titles. That same year Moz produced, for perhaps the last time, the Moz...
SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or a web page so that it ranks higher in the search engine results pages (SERPs) for relevant queries. The goal of SEO is to increase organic traffic to a website by improving its visibility and relevance to users searching for information or services related to the website’s content. SEO involves a range of techniques and strategies, such as optimizing website content, improving website architecture and user experience, building high-quality backlinks, and targeting relevant keywords and phrases. The ultimate aim of SEO is to improve a website’s search engine ranking, drive more traffic to the site, and ultimately increase the site’s revenue or conversions.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into the ever-changing world of search engine optimization. As search engines continue to evolve and update their algorithms, it is essential for businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices.
SEO articles provide detailed information on various aspects of SEO, such as keyword research, on-page optimization, link building, and technical SEO. These articles offer tips and strategies for improving search engine rankings, driving organic traffic, and increasing conversions. By reading SEO articles, individuals can gain a better understanding of how search engines work and what they can do to improve their website’s visibility and relevance.
Our unique SEO research studies provide valuable data and insights into how search engines rank websites and how user behavior affects search results. These studies analyze search engine algorithms, keyword usage, and user search behavior to identify trends and patterns that can help businesses optimize their websites for better search engine rankings. By reading SEO research studies, individuals can gain a deeper understanding of search engine algorithms and how they can be leveraged to improve website performance.
The blog posts we publish on SEO offer a more casual and conversational approach to discussing SEO topics. These posts can provide insights into the latest SEO news and trends, offer practical advice for improving website performance, and share personal experiences and opinions on SEO strategies. By reading SEO blog posts, individuals can stay up-to-date on the latest SEO trends and gain new perspectives on optimizing their websites.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into search engine optimization, helping businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices. By utilizing this information, individuals can optimize their websites for better search engine rankings, drive more organic traffic, and ultimately achieve their business goals.
