Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Ranking factors in Google change all the time. Google is always creating and testing new factors, dropping older ranking factors, and adjusting weights on the factors they currently use. Guesses about how many potential ranking factors there are vary but the most common guess is 200 which stems...
Long known as the app preteens and teenagers used to make annoying dance videos, TikTok has been growing and maturing a lot lately even in the face of the US Government potentially closing down the app. I’ve heard from a wide array of small business owners about how...
Google announced the November 2024 Core Update yesterday on November 11th. As with most Core Updates there is very little we know specifically about this update except that it will likely update Google’s algorithm system and we’ll see some winners and losers. This article covers everything we know...
Navigate this article: Legacy of the Helpful Content Update / Helpful Content Classifier – How the HCU / Helpful Content Classifier (possibly) Works – Interpreting Google Speak into Human Speak – Defining How These Signals Might Be Measured – Defining What Google Means by “People-First Content” – There’s...
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Google announced their latest Core Update (previously called a “Broad Core Update”) on August 15th, 2024. Many SEOs and publishers are hopeful this update will reverse much of the damage caused by Google’s September and March 2024 Core update or even the first Helpful Content Update in late...
Twitter is completely dead now with the domain Twitter.com now redirecting to X.com as of early this morning, a change where previously X.com had been redirecting to Twitter.com for months. The migration was spotted by a lot of SEOs and other tech folks early this morning with some...
If you thought the September 2023 Helpful Content Update or the March 2024 Spam + HCU + Core Updates were big, AI landing in the SERPs is likely the single biggest change to Google or Search ever. This video probably sums up AI Overviews the best though, so...
NOTE: This is part of an extended study by our SEO Agency on fake negative reviews on Google Maps. This is part 1, part 2 is coming soon. Navigate this article: Introduction Examples of Fraudulent Negative Reviews Google is Not Taking Down How Google Helps Encourage More Fake...
On Tuesday March 5th, 2024 Google released an update to their spam systems referred to as a Spam Update. This update takes aim at 3 specific types of web spam and Google estimates that in conjunction with a Core Update it will eliminate 40% of spam currently in...
SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or a web page so that it ranks higher in the search engine results pages (SERPs) for relevant queries. The goal of SEO is to increase organic traffic to a website by improving its visibility and relevance to users searching for information or services related to the website’s content. SEO involves a range of techniques and strategies, such as optimizing website content, improving website architecture and user experience, building high-quality backlinks, and targeting relevant keywords and phrases. The ultimate aim of SEO is to improve a website’s search engine ranking, drive more traffic to the site, and ultimately increase the site’s revenue or conversions.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into the ever-changing world of search engine optimization. As search engines continue to evolve and update their algorithms, it is essential for businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices.
SEO articles provide detailed information on various aspects of SEO, such as keyword research, on-page optimization, link building, and technical SEO. These articles offer tips and strategies for improving search engine rankings, driving organic traffic, and increasing conversions. By reading SEO articles, individuals can gain a better understanding of how search engines work and what they can do to improve their website’s visibility and relevance.
Our unique SEO research studies provide valuable data and insights into how search engines rank websites and how user behavior affects search results. These studies analyze search engine algorithms, keyword usage, and user search behavior to identify trends and patterns that can help businesses optimize their websites for better search engine rankings. By reading SEO research studies, individuals can gain a deeper understanding of search engine algorithms and how they can be leveraged to improve website performance.
The blog posts we publish on SEO offer a more casual and conversational approach to discussing SEO topics. These posts can provide insights into the latest SEO news and trends, offer practical advice for improving website performance, and share personal experiences and opinions on SEO strategies. By reading SEO blog posts, individuals can stay up-to-date on the latest SEO trends and gain new perspectives on optimizing their websites.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into search engine optimization, helping businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices. By utilizing this information, individuals can optimize their websites for better search engine rankings, drive more organic traffic, and ultimately achieve their business goals.
