Google Performance Max user interface can give you a headache, but mostly you can easily find steps to solve issues that arise on Google’s website. Recently though, I ran into what should have been a simple issue that did not have any Google documentation. While changing the Final...
Recently Akvile DeFazio, President of AKvertise and an excellent Facebook Ads consultant, noticed a new feature in Facebook Ads Manager for 360° videos with so called “spherical metadata”. While the terminology might not be familiar, the experience probably is. This is when a video (or photo) has properties...
On a now deleted thread a Reddit user asked about advertising an NFT platform on the social media website’s advertising service. Reddit Ads staffer /u/c_jl replied that you can advertising NFTs and Crypto Art but not through the self-serve advertising system. Instead you’ll have to go through a...
Reddit is probably the last bastion of the old web left. It is often a weirdly wonderful place filled with content posted by near-anonymous or pseudoanonymous users into groups around specific subjects humans are interested in. While it has its own issues (especially in regards to political misinformation...
Reddit Ads staffer /u/h0neybe8r made a post in the /r/RedditAds sub yesterday titled “The Reddit Pixel gets some exciting updates today” While the title makes it sound like there is more than one update, the post itself seems to hone in on one major change, that is that...
The team over at Winner Winner Chicken Dinner recently published an “Online Video Viewing Habits Study”. This study is based on a survey conducted with American consumers earlier in 2019. The data published recently was Part 2 of the study, which seeks to be a comprehensive understanding of...
John Wick 3 is finding success with a Reddit Ads campaign using a 3 year old tactic proven by Toyota in 2016, giving away Reddit Gold. The ad appears designed more to build top of mind awareness for the DVD release expected on September 10th rather than to...
Reddit user /u/mulcahy43 posted to the Reddit Ads subreddit asking why they couldn’t target /r/Feminism and calling the Reddit staff bigots. Currently Reddit only allows targeting of subreddits the admins have selected. Some believe this means only really large subreddits can be targeted, but that’s not true as...
Thanks to /u/jeromysonne suggesting the feature, Reddit will now be adding usernames to the emails that they send out about the platform. The usernames will be added to the subject line of emails Reddit Ads sends out about rejected ads and about ads that were approved. The announcement...
Reddit Ads have been a nightmare for analytics data based marketers trying to optimize their Return On Ad Spend. For the longest time Reddit Ads data and Google Analytics Data were not in agreement but the solution then was easy, just track conversions in Google Analytics from Reddit.com,...
Paid advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where advertisers pay each time their ad is clicked. This type of advertising is typically displayed on search engine results pages, social media platforms, and other websites.
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