Somewhere in the California countryside there is a huge array of radio telescopes constantly scanning the sky, listening for radio waves that might have been created by extraterrestrial life. Those radio telescopes have operated since 2007 and we’ve operated other radio telescopes for over 40 years, scanning, searching, looking for signs of alien communication all to no avail. That’s exactly what it can feel like when you’re looking for an expert to interview for your website. I know some people who have upgraded their LinkedIn, paid the Facebook fee to send a message, and retweeted a target expert like crazy on Twitter in hopes of getting just a few minutes of their time to do an email interview.

But it shouldn’t be that hard. When Peter Shankman, one of my marketing heroes, realized his journalist friends had a hard time finding sources for their articles he hit upon the idea he called Help-A-Report Out or HARO. HARO is a great resource, but I know from personal experience that often times you’ll do an hour long phone call with a reporter and the story gets scrapped, or they just decide not to use your input at all. It came be extremely frustrating, but of course is highly rewarding when your feedback and quotes are finally used. But rarely, if ever, does a HARO inquiry ask to do a full interview and then publish that full interview.

Full interviews are still the bastion of morning and late night talk shows, talk radio, over-hyped sports sidelines and the very awesome Reddit AMA’s. That leaves normal businesses and blogs out in the cold when it comes to this very compelling type of content that they could add to their website and bring to their users. That is until now, I give you.. FETI – Find Experts To Interview.

FETI, as you might be able to tell, is a name inspired by the Search For Extraterrestrial Intelligence or SETI. We know experts are out there somewhere waiting to be interviewed and it’s my hope that they come forward to tell their stories, share their expertise, and make the world a better place. Everyone is an expert on something, from the college student that has become an expert on cramming to the accountant that has become an expert on the new healthcare tax law or a person who is an expert in southwestern interior design.

Join us today at www.FindExpertsToInterview.com Join as an expert or join as someone looking for experts to interview. Our email list is only sent out bi-monthly for the time being.