Category: Marketing

How to Build an Owned Audience

Navigate This Article: Introduction What is an Owned Audience? 4 Main Types of Owned Audiences Here is How to Build an Owned Audience Every Platform For Owned Audiences Ranked How to Select Owned Audience Platforms and SaaS Tools What Should My Owned Audience Marketing Mix Include? How to...

Everything We Know About Google’s AI Overviews & AI Organized SERPs in Search Announced at Google I/O 2024

If you thought the September 2023 Helpful Content Update or the March 2024 Spam + HCU + Core Updates were big, AI landing in the SERPs is likely the single biggest change to Google or Search ever. This video probably sums up AI Overviews the best though, so...

Options for Moving on From Google’s Shutting Down of Universal Analytics

Navigate this article: Introduction Free Options Paid Options Further Discussion Introduction On July 1st, 2023 something unprecedented in the history of the internet happened. A major free tool operated by one of the world’s largest tech corporations and used by millions of websites began a process to quit...

Tools of Pubcon Austin 2023

Conferences are back, live and in-person baby! Last week I attended Pubcon Austin 2023, the first time in a decade as visitor and not a speaker, to support my friends and colleagues and an institution that brings us together a few times every year. While there I discovered...

How to Avoid Making The Same Mistake As The Texas Restaurant Chain “Big Madre” When Launching a New Website

A Texas restaurant chain had their marketing agency spam one of our Facebook Groups. Since we are also based in Texas we decided to take a look at what was happening behind the scenes. What we found is a horrifying lesson for any business. It appears that the...

Coinbase is Launching an NFT Platform and They Are Using a Waitlist System to Drive Word of Mouth for It

Update: Using this technique they grew their waitlist to over 1 million in 24 hours Over 1M people have signed up for Coinbase NFT since we launched yesterday 🤯https://t.co/pNE3nfFmyW — Brian Armstrong (@brian_armstrong) October 14, 2021 One of the biggest names in cryptocurrency is hoping to become one...

6 Reasons Ecommerce Merchants Should Accept Bitcoin

It is time to turn off the hype machine and talk about real, legitimate reasons an ecommerce retailer should accept Bitcoin based in real facts. Disclaimer, I have been a Bitcoin fan since the beginning but lost most of my coins early on (yeah one of those) but...

How to Invest in and Sell Crypto Art

It is incredibly rare that a whole entire new type of product is created, but blockchain tech and cryptocurrency appears to have given birth to an entirely new and digital product – Crypto Art (also known as “NFT Art”). Contents 1. What is Crypto Art? 2. How Crypto...

How Each 2020 Presidential Candidate Uses Their 404 Page

WARNING: This article contains a discussion about U.S. Presidential Candidates in the 2020 election. It is not meant to endorse any candidate or their issues. It is also not meant to disparage any candidate or their voter base. This is only a look at each of the main...

YouTube Videos Every Marketer Should Watch

Hi there, I’m now making YouTube videos full of marketing information. Check out the channel and let me know what you think: Joe Youngblood on YouTube Below is a list of YouTube videos every marketer should watch. Each video has a description and why watching the video would...

What is Marketing?

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products or services. It involves understanding the target audience, developing a product or service that meets their needs, and then communicating the value and benefits of the product or service to the audience through various channels, such as advertising, public relations, and sales promotion. The ultimate goal of marketing is to create a strong relationship between the brand and the customer, which leads to increased sales, brand loyalty, and customer satisfaction.

About Our Marketing Content

We perform unique research, author articles, and publish blog post about all aspects of marketing in order to help small businesses succeed.