Query other versions: Search Query noun The keywords, phrases, or sentences typed or spoken into a search engine in order to find a list of results. “My search query returned over 100 million website results, thankfully the first one is what I was looking for”
Search Engine noun Any information retrieval system that uses software to gather data from documents on the internet, adds that information to a database, develops an algorithm to rank that information for specific queries, and matches a users query input to documents found on the web. Examples: Google,...
Search Engine Results Page other versions: SERP, SERPs noun The page of results a user sees after typing or speaking a query into a search engine. “Google has been adding more and more images to their search engine results pages.”
SERP Pop other versions: SERP popped, SERP popping verb This a phenomenon that occurs when a search engine wants to rank a page or document highly on a keyword but the page is not optimized well and so it remains relegated to low rankings. However, once the page...
Time Value Decay noun The decline of the marketing value derived from actions taken by a marketer for any algorithm based platform the further away from the date that the marketing action first took place. The time value decay of Jennifer’s Instagram post has made it nearly invisible...
Traffic other versions: web traffic noun General term for visits to a website, web page, or document from humans or software agnostic of source. “Traffic coming to my website is up ever since I posted that new YouTube video.”
URL other versions: Uniform Resource Locator noun A string of numbers, letters, and characters that defines the address or location of a specific piece of content on the web. “My URLs are SEO friendly because I use all words and hyphens.”
User Generated Content noun A type of content that is placed onto a platform by the users of that platform. Often times UGC conforms to the parameters set by the website host or owners. For example a video hosting website might restrict the file size of uploaded videos...
Walled Garden noun A series of websites or digital devices that seek to maintain a user’s attention without a user needing to use another website or digital device. The largest tech companies have been known to build Walled Gardens. “Google continuously works to keep users from clicking links...
Webmaster Guidelines noun A set of rules and advice given to webmaster by search engines in order to aid websites in ranking better. The guidelines typically contain what an engine might consider to be spam or manipulation, might give advice on how the engine indexes content, and sometimes...