10 Blue Links phrase This refers to the standard way in which web search engines first began displaying search results, especially Google. Most of the popular engines would list 10 results for a given query and the links to the website would be colored blue. Google continues to...
Black Hat noun plural noun: black hats A marketer who uses their skills and knowledge in nefarious ways either for themselves or clients. Derived from the term to describe hackers with malicious intent. “The black hat SEO built multiple fake blogs and used them to rank for lucrative terms...
When a wordpress plugin is broke but the dev tells you it works.
Crawling verb A process where software created by a search engine discovers content, pages, and documents on the internet and reports what it has found back to the search engine to be used in that engines ranking algorithms. Google is crawling my website frequently, they must like my...
Crypto Marketing noun Using cryptocurrency, blockchain technology, or platforms powered by these for marketing purposes. Examples Giving away Doge coins to contest winners Accepting Bitcoin for payment Selling branded crypto art on a NFT marketplace History First coined by Joe Youngblood in 2021.
De-Indexed verb When a search engine removes a document, web page, or a link to any kind of content it is said that tit has been de-indexed. A page on my website has been de-indexed by Google and is no longer getting traffic.
Evergreen Content noun A type of content found on the internet that is always up-to-date for users. This content comes in two sub-varieties. Those that are updated on a fairly frequent basis, and those that never need updated. “The agency made a list of all local pizza establishments...
Fade out Effect noun The gradual decrease in link value for an external link pointing to a web document from a blog or news source where over time the linking article gradually moves deeper into the linking website’s architecture reducing the value of the links contained within the...
Featured Snippet noun A box at the top of search results that often includes a paragraph of text, list of items, or other information a search engine has taken from a website to display to searchers. Google is showing a recipe I published at the top of searches...
Google My Business listing noun This is the free listing made available to all local businesses by Google for display on Google Maps, on Google Search, to attach to Google Ads. The listing is edited on the Google My Business platform which is separate from Google Maps, Google...