Company Facts
Founded: March 21st, 2006
Headquarters: San Francisco, CA
Founders: Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
Platform Types: Social Media, Data Based Advertising
Parent Company: None
Marketing Information
Twitter has gone through a few changes in how consumers use the platform. While it started off as an easy way for consumers to send an SMS messages to friends via a web interface without texting fees, it quickly morphed into what was known as a microblogging platform and today is known as a primary source for world Political discourse and real-time news. Twitter offers an advertising system, an automated advertising system for a flat rate known as “Promote Mode”, and allows marketers to build a new Twitter following via their advertising system for organic or earned social media.
Notable Employees
Jack Dorsey
Jack sketched out the first schematics of how Twitter would work while he worked at Odeo, a now defunct podcasting software company. He is the current CEO of Twitter but spends only half of his time there and devotes the other half to his other project Square. Jack also sent the first ‘Tweet’ on the service on March 21st, 2006. While Jack is loved by investors and Twitter employees, he isn’t as loved by Twitter users who bemoan his lack of paying attention to community requests frequently.
Biz Stone
Before he was co-founder of Twitter, Biz was the creative director at blogging platform Xanga until 2001. He’s named on the patent for Twitter as inventor along with Jack Dorsey, and left the company for several years to try creating a new search engine called Jelly. He returned to Twitter in an unknown role after Pinterest purchased Jelly in 2017.
Noah Glass [former]
Before Twitter Noah worked at Macromedia which created the Shockwave and Flash software acquired by Adobe. After Macromedia Noah founded a startup called AudBug which would allow people to create blog posts using only their voices when they were in a remote location. AudBug soon became part of a new startup for podcasting called Odeo. It was during a day long session at Odeo where the idea for Twitter was born and Noah is credited with creating the name which was originally ‘Twttr’. Noah is no longer working at Twitter and has largely disappeared from the internet. His personal blog hasn’t been updated since 2009 and his Twitter hasn’t been updated since 2013.
History
Twitter was started as a project by now CEO Jack Dorsey while he worked at a Podcasting start up called Odeo founded by Evan Williams and Biz Stone. It was first known as Twttr as the domain Twitter.com was owned by someone else. The original concept was an SMS only communication platform allowing people to message each other over the web.
The first tweet ever was sent by Jack on March 21st, 2006 at 9:50 p.m. Jack’s first tweet said “just setting up my twttr.”
2006 was a tough year for podcasting platforms, especially Odeo, as Apple decided to launch their own podcasting platform. While the company was struggling the founders and employees decided to buy the company back from their investors which included the Twttr platform.
Marketing Tools from Twitter
Twitter Card Validator
Twitter Analytics
Educational Resources
Latest Posts About Twitter
Latest News and Updates from Twitter Business
Twitter does have a blog at blog.Twitter.com but this “blog” doesn’t have an RSS feed like nearly every other blog on the planet does. This is likely because Twitter’s social media edge since their founding has been about distributing content and messaging in real-time or near real-time, essentially meaning Tweet streams and RSS feeds sort of compete with each other. However, we at Joe Youngblood SEO & Digital Marketing Consulting were able to build an RSS feed from the @TwitterBusiness handle which posts mostly updates and news about the Twitter platform of interest to marketers and businesses.
