You may have been told that you should invest in social media marketing and wondering, is it effective?

The short answer is: Yes

In today’s world, social media marketing has proven effective for nearly every type of business large and small.

The longer answer is that it’ll depend on a lot of variables including the type of business, your access to creative talent, your knowledge level of a specific social media platform and/or your access to that source of knowledge, your budget, and most importantly your end goal. Social media marketing may not prove effective for your business if any of the following are true;

• You take too long to build up a sizeable audience that is worthwhile.
• Your audience finds your content insensitive, offensive, or disingenuous.
• Your content is normal, uninspired, or not useful to your audience.
• You post too infrequently on algorithm-driven social platforms such as Facebook or Instagram.
• You post the exact same content to your profile over and over again.
• You use the social media platform to spam or annoy users with sales pitches.

Here are some ways in which social media has proven effective.
– A restaurant or bar that hosts on regular basis using social media to engage regularly leading to more shares of the events on social media and increased attendance of events.
– A news website dedicated to a specific subject matter using social media content to engage with users leading to an increase in clicks when news articles are shared.
– An apparel company using social media content to engage their audience leading to increased sales of their apparel items over time.
– A subscription consumer products company using a viral video on social media to encourage subscribers.
– A consumer products company using viral videos as paid social ads to convey value to social media users.