How Much Does Social Media Marketing Cost?
Social Media Marketing on most platforms is technically free if you setup the accounts and perform it on your own. Some platforms like Facebook may require small advertising spends on a monthly basis to help aid your organic content reach. If you follow our process The Facebook Machine you’ll see it requires between $30 and $100 per month in ad spend.
When hiring others to manage your social media campaigns the amount you’ll spend will be based on various factors including how experienced they are, the platform(s) you’re running your campaign on, the number of social media networks you’re marketing on, what type of content you’re having created for your social media accounts, and if you’re running paid social media campaigns and/or organic social media campaigns.
If you wish to hire a social media marketing agency you should budget approximately $4,000 to $7,000 per month. This amount will include
- Graphics / Animation / Meme Design
- Strategy
- Message Crafting
- A small monthly advertising budget
Costs for social media marketing may go up if they include things like customer service responses, real-time marketing, custom photography, or high-end video production services.
Our Social Media Management campaigns start at $1,000 per month for a one platform campaign and go up from there to as much as $30,000 per month.