Note: This is a Work in Progress page and may be incomplete in some areas.

Contents

• About Link Building
• Link Building Tools and Resources

About Link Building

Link Building is the art of gaining links to your website’s homepage, other pages, or documents on your website through your own efforts with the expressed desire to improve how a website ranks on various queries. Link Building is a contentious, flashpoint, issue between Google and the Webmaster/SEO community and between various groups of SEOs. For the most part Google’s stance has been that website owners should never put in effort with the deliberate intent to gain links, but that they should gain those links naturally from the web. Many “whitehat” SEOs believe that you can indeed build links to a website on your own with this deliberate intent and not run afoul of ethics or morals as long as the links themselves are gained from positive activity such as creating high-quality content for others. “Blackhat” SEOs don’t necessarily hold a belief in link building and often work to gain as many links as possible from as many sources as possible with as much targeted anchor text as possible.

Link building is very straight forward: Simply put, you want to gain more links to your website / documents. Even though it sounds simple and plain, there is a massive number of ways to gain new links through your own deliberate efforts including more “whitehat” ways such as Content Marketing and Digital PR.