Short answer: PPC Marketing is important because it allows you to easily get your message in front of internet users searching for the same products or services you sell.

There are only a few ways to get your message in front of users on the internet. You can rank on keywords organically in a search engine, your can build large enough audience on a social media platform, you can build an email newsletter list, you can get subscribers to your website’s blog, you can pay influential users on social media to spread your message for you, you can get journalists to write about your brand on news websites, or you can buy advertising.

PPC Advertising is most frequently the lowest cost form of advertising, the easiest and lowest cost online advertising to setup, and because it is based on search engine users, typically has a large volume of potential customers.

That means nearly any business can benefit from PPC advertising to provide a steady flow of potential customers.