Short answer: The cost of PPC Advertising varies greatly depending on the keywords you’re bidding on, the competition, and of course how much you’ll need to pay someone to manage it all.

PPC Advertising isn’t a flat-rate type of advertising, which means its costs can be wildly variable. It’s best to provide your PPC consultant, agency, or in-house team a monthly budget and build from there. If you’re new to PPC Advertising keep your budget low, most PPC consultants recommend starting at a low level of around $500. If that feels like too much, then start even lower.

While thinking about your budget, one thing to keep in mind is that it can take quite a bit of time to ensure your ads are effective and bringing in more revenue than costs. When budgeting your costs ensure that you’re not counting on the sales or other conversions to be able to pay for the ads.