Calculators are often purpose-built to help marketers better understand their data and optimize advertising campaigns, marketing outreach, marketing research, and more.

A.I. tools use machine learning, artifical intelligence, or natural language processing an apply it to one or more marketing fields / tactics. These tools can help generate new content, ideas, and create documentation quickly and easily.

Knowing what are or might be ranking signals used by a search engine goes a long ways to helping SEOs understand how best to help their clients. The following tools and resources help shed light on Ranking Signals used by various search engine ranking systems.

Tracking rankings is a crucial part of SEO and Local SEO. While rankings aren’t the only metric to track, their movement can signal the impact of an algorithm update, manual actions taken on a website by a search engine, the loss of valuable inbound links, technical SEO problems, or that an increase in conversions / sales / revenue is on the horizon.

Link analysis tools help SEOs better understand what websites are talking about and linking to content on the target website. They can help identify when new links are obtained, when ‘bad neighborhoods’ link to a website, and when good links are lost.

This is a collection of resources and tools to help you research the link graph and find ways to gain new, high-quality, and relevant links to your webpages and documents.

Keyword research is a shared need of SEOs, PPC advertisers, and Content Marketers. Use these tools to find keywords users are searching for around your topics, questions you can answer on your website, estimated search volume of keywords, competition for certain keywords in advertising platforms,  estimated costs to bid on certain keywords, and estimated value of keywords for a website.

PR outreach and connection tools can help marketers connect with members of the press, the blogosphere, and the ‘linkerati’. Use these tools to gain press coverage via outreach or by connecting to journalists looking for someone in your industry / with your expertise to talk to.

Press Releases are still a part of most PR campaigns even though they have evolved greatly since the dawn of the internet. These tools help your craft a press release and distribute it to various media outlets, typically for a fee.