Contents

• Company Facts
• Marketing Information
• Notable Employees
• Social Media Marketing Tools from Facebook
• Educational Resources
• Latest Posts about Facebook
• Latest News from Facebook Newsroom

Company Facts

Founded: February 2004
Headquarters: Menlo Park, CA
Founders: Mark Zuckerberg, Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, Chris Hughes
Platform Types: Social Media, Data Based Advertising
Parent Company: Meta Platforms, Inc.

Marketing Information

Marketers can take advantage of Facebook.com and their mobile apps in multiple ways including:

• Running a Facebook page
• Running a Facebook group
• Buying ads on Facebook
• Making videos for Facebook and monetizing them
• Building a chat bot for Facebook (messenger)
• Building apps for Facebook
• Using Facebook to manage comments
• Publishing Facebook Instant Articles

Facebook has increasingly worked to make it harder for marketers to reach their audiences via unpaid or earned efforts and has increasingly required payment to even distribute simple posts into the News Feeds of users.

Notable Employees

Mark Zuckerberg
Sean Parker
Chris Cox
Adam D’Angelo
Chamath Palihapitiya
Dustin Moskovitz
Sheryl Sandberg
Gideon Yu
Andrew Bosworth

History

Facebook was started as “Facemash” in 2003, a knockoff of the popular site Hot or Not, and then was renamed “The Facebook” in 2004 by Mark Zuckerberg and classmates when they wrote the original code of the social media site in a Harvard dorm room. It wouldn’t become “Facebook” until over a year later in September of 2005. Two Harvard classmates, twins Cameron and Tyler Winklevoss, claimed that they hired Mark Zuckerberg to help them develop a social media website of their own but that Mark and his friends stole the code and used it to build The Facebook website. This left the cloud hanging over the company which still comes up in discussions today, even though the two parties settled out of court of $65 million in 2008.

Originally conceived as a website where college kids could talk with friends and classmates, Facebook quickly moved away from a college-only audience when they allowed high school kids to join in September of 2005. A year later, Facebook would allow anyone to create an account.

Facebook would launch video hosting in 2007 (shoutout to TomServo wherever you are), the iconic “Like” button in 2009, and Groups in 2010.

The company IPO’d and went public in 2012 raising $16 billion. Facebook employees who joined the company early on and then left are now some of the top tech investors, board members, and sports team owners in the country.

Today Facebook operates multiple properties including Facebook, Instagram, WhatsApp, Messenger, and Oculus. The company also faces an onslaught of public and government scrutiny over their handling of private data, treatment of users, and allegations of anti-competitive behavior.

Marketing Tools from Facebook

Facebook Debugger
Text Overlay Tool
Facebook Business Manager
Facebook Ads Manager
Facebook Ads Library

Educational Resources from Facebook

Facebook Newsroom
Facebook Blueprint

Get official updates and insights directly from Facebook Inc. on their flagship Facebook platform covering Facebook.com, the Facebook mobile app, Facebook Ads, Business Manager, Ads Manager, and the Pages Manager app. Posts in Facebook Newsroom also sometimes include updates on Instagram, Messenger, WhatsApp, and Oculus along with PR updates from the company Facebook, Inc. itself.

References

https://www.thestreet.com/technology/history-of-facebook-14740346