Bing
Company Facts
Founded: June 3, 2009
Headquarters: Redmond, WA
Founders: None
Platform Types: Search Engine, Task Completion Engine, Contextual Advertising
Parent Company: Microsoft, Inc.
Marketing Information
Bing is often called the #2 search engine in the United States. The search engine is owned by Microsoft and is baked into much of the company’s software including Windows and Xbox. Bing’s results power most of Yahoo’s search results around the world and up to 51% of search results in the United States after Yahoo! signed a deal with both Bing and Google in 2015.
- Organic Search (SEO)
- Paid Search (PPC)
- Local Search (Local SEO)
- News Search (News SEO)
Notable Employees
Frédéric Dubut
Purna Virja
Fabrice Canel
Duane Forrester [former]
History
The Bing search engine is deeply rooted in Microsoft’s attempts at building a search engine that go back as far as 1998, the same year Google was developed. After MSN Search Microsoft released Live search which was renamed Bing in June of 2009. While Microsoft’s ambitions started during an era where there were dozens of meta search engines and they were simply one in a large group. Now though Bing isn’t the top search engine in the USA or the World, it often enjoys a second place ranking after Google and powers search on the Yahoo! website.