Blogging Stats for 2024: Everything You Need to Know

Want to know more about blogging in 2023? We’ve analyzed dozens of surveys, studies, and experiments published in the recent past and pulled out 132 of the most important statistics and facts below for you to review. We manage blogs for many of our Local SEO clients, WordPress SEO clients, and Shopify SEO clients. These facts and statistics come in handy in helping us develop our strategic approach for each client and we hope they help you become a success as well.

Every statistic below is the most current version of the particular fact and we will keep this updated with more fresh statistics in the future.

Navigate this article:
Most Interesting Blogging Statistics
General Blogging Statistics
Statistics and Facts About Blogging to Drive Leads and Revenue
Blog Writing Statistics
Blogging Content Statistics
Statistics and Facts About Blogging SEO
Blog Platform Statistics
Statistics on Guest Blogging
Blogging Stats for Marketers
Travel Blogging Statistics

Most Interesting Blogging Statistics

There are more than 600 million blogs out of 1.9 billion websites worldwide (Web Tribunal).
More than 10 million blog posts are published on a daily basis (Web Tribunal).
31.7 million people blog in the US alone (Statista).
80% of bloggers report that blogging drives “some results” or “strong results” (Orbit Media).
77% of internet users read blogs (Social Media Today)
50% of all internet users take the opinions of bloggers and vloggers into account (Blue Orchid Marketing).
Blogs are the second most common media used in content marketing, second only to video, which has increased in popularity in the last couple of years (Hubspot).

General Blogging Statistics

From 2023 to 2027, the global content marketing industry is expected to grow by $584.02 billion (ReportLinker).
Blogs have been rated as the 5th most trustworthy source for gathering online information (Panorama).
409 million people view more than 20 billion pages each month just on WordPress.com (WordPress.com).
Websites that also have a blog are shown to have 434% more indexed pages (Forbes).
Companies who blog get 97% more links to their websites (Demand Metric).

Statistics and Facts About Blogging to Drive Leads and Revenue

70% of consumers prefer learning about a business through blog posts not ads (Ledgeview Partners).
Blogging can help your website get up to 55% more visitors (Hubspot).
Having a blog can increase your keyword ranking potential by 434% (Forbes).
Bloggers reported that guides and ebooks, along with gated content (requiring readers to enter their email address to access additional content) were the most effective in 2022, with 35% of bloggers reporting strong results (Orbit Media).
Bloggers make most of their income from ads, affiliate products, sponsored product reviews, selling their own products, and online courses (RankIQ).
Google AdSense is the most popular monetization method for bloggers, followed by affiliate marketing (GrowthBadger).
72% of bloggers making $2,000+/month use either Mediavine or Adthrive as their ad management company (RankIQ).
Food and personal finance blogs are the most profitable, with Food bloggers reporting the highest median monthly income ($9,169) followed by personal finance bloggers at $9,100 (RankIQ).
Lifestyle/mommy blogs ($5,174) and travel ($5,000) are the third and fourth highest earning blog niches (RankIQ).
Food bloggers make 42% of their income from ads and 10% from affiliate marketing (RankIQ).
Bloggers who make between $7,500 and $25,000 per month get 42.2% of their revenue through affiliates (RankIQ).
Food (42.8%), lifestyle (13.3%), and travel (10%) have the highest percentage of blogs with over 50,000 monthly sessions (RankIQ).
High-income bloggers ($50,000+/yr) are 2.5 times more likely to sell their own product or service than use AdSense (GrowthBadger)
33% of bloggers don’t earn any money at all (TechJury).
Just over half of dropshipping merchants, 52.7%, use blogging on some platform to grow sales. Most of those that do use Shopify’s native blogging tools (Reddit /r/Dropshipping).

Blog Writing Statistics

The average time to write a blog post is 4 hours and 10 minutes, (Orbit Media).
In 2022, the length of the average blog post was 1,376 words (Orbit Media), down from 2,164 words in 2021 (HubSpot).
B2B posts are longer (1,460 words) than B2C posts (1,300 words) (Orbit Media).
Engagement drops for posts with a reading time longer than seven minutes (Medium).
75% of the public prefers reading articles under 1,000 words (Contently).
Readers may prefer shorter articles, but longer ones tend to rank higher, generating eight times more page views, three times more social media shares, and nine times more leads than short-form content because they are more comprehensive (serpIQ).
30% of blog readers prefer headlines that include a number (CXL).
21% of blog readers prefer blog headlines that address them (you) (CXL).
Blog posts with 6-13 word long headlines tend to drive more traffic. (Hubspot)
Blogs that include H1, H2 or H3 headers have a higher performance (SEMrush).
Blogs that include 1 or more lists drive 2X more traffic (SEMrush).
Bloggers who publish more frequently (two to six times per week) are 50% more likely to report strong results (Orbit Media).
Bloggers who include visuals get 94% more views (B2B Marketing).
Blogs with 7+ images per post are 2.3X more likely to report strong results (Orbit Media).
To attract the most traffic, the best time to publish is Monday at 11 a.m. EST (KISSmetrics).
To get the most comments, the best time to publish is Saturday morning 9 a.m. EST (KISSmetrics).

Blogging Content Statistics

‘Quality of content’ is rated the #1 success factor among all bloggers (GrowthBadger).
The most common complaints about content are that it is too wordy, poorly written, or poorly designed (Adobe).
42% of bloggers are conducting and publishing original research (Orbit Media).
37% of bloggers work with editors (Orbit Media).
How To articles (77%) were the most popular with bloggers, followed by listicles (57%), and news and trends (47%) (Search Engine Watch).
Webinars, roundups, interviews, gated content, guides, and ebooks are the most effective content types (Orbit Media).

Statistics and Facts About Blogging SEO

When it comes to gaining new links, there is a strong positive correlation between word count and backlinks for posts up to 1,000 words in length. For blog posts that are longer than 1,000 words, there is a strong negative correlation between word count and new backlinks (Ahrefs).
68% of online experiences begin with a search engine (BrightEdge).
71% of bloggers say SEO is the most important source of traffic (Orbit Media).
Google is the #1 organic traffic source for high-income bloggers (GrowthBadger).
Google has a 92.04% search engine market share. Yahoo! Comes in second with 2.67% (StatCounter).
90.63% of pages get no organic search traffic from Google (Ahrefs).
Top ranking content on Google averages between 1,500-2,500 words (RyRob.com).
80% of searchers ignore sponsored posts in favor of organic content (MarTech).
95% of searchers never go past the first page of Google’s search results page, making it the most valuable piece of real estate on the Internet (Brafton).
Only 5.7% of pages will rank in the top 10 search results within a year of publication (Ahrefs).
Average age of a page that ranks in the top 10 is 2+ years old (Ahrefs).
Average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords (Ahrefs).
The more backlinks a page has, the more organic traffic it gets from Google (Ahrefs).
High-income bloggers are 4.3 times more likely to use keyword research when deciding what to write about than low-income bloggers (GrowthBadger).
50% of search queries are four words or longer (WordStream).
Nearly 50% of all clicks on the SERPs (search engine results pages) go to the top 3 listings (IgniteVisibility).
50% of bloggers are doing keyword research for most of their content (Orbit Media).
17% of bloggers never researched keywords (Orbit Media).
73% of bloggers are updating old content (Orbit Media).
34% of bloggers say that updating content produces strong results .
Updating blog posts can increase traffic by 106% (HubSpot).
5% of bloggers don’t have access to analytics ).
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate (Doyen Digital).
72% of online marketers describe high-quality content creation as their most effective SEO tactic (Best Writing).
Winning the featured snippet for a target keyword is considered the most effective way of stealing traffic from competitors ).
90% of the data the brain transmits is visual. That’s why optimizing images for SEO is crucial (Search Engine Watch).
Companies who blog produce 67% more leads per month (Demand Metric).

Blog Platform Statistics

Tumblr is the most used blogging platform with 518.7 million blogs hosted on its site as of February 2021 (Finances Online).
WordPress hosts more than 60 million blogs (Hosting Tribunal).
WordPress powers 43.3% of all webpages (Kinsta).
WordPress owns 65.2% of the market share (Hubspot).
70 million new posts are published on WordPress each month (WordPress).
77 million new comments are added to WordPress posts per month (WordPress).
English, Spanish and Indonesian are the most used languages on WordPress (WordPress).
Wix has more than 210 million users as of September 9, 2021 (Expanded Ramblings).
Squarespace has 3.79 million subscribers (each unique website with the platform is considered a subscription. (Squarespace via SEC).
Medium has 100 million monthly readers, and between 200,000 and 400,000 paying subscribers (The Small Business Blog).
More than 50% of bloggers who use Facebook as their primary platform say it has gotten harder to get traffic over the past two years (GrowthBadger).
High-income bloggers put more focus on YouTube, Instagram, Pinterest, and Reddit (GrowthBadger).

Statistics on Guest Blogging

Editor stats:

The main reason editors publish guest posts is to share fresh ideas, new opinions, and expertise with their audience. They also report that guest blogging helps them grow their audience, increase pageviews, and increase traffic to their website (Red Website Design).
76% of editors plan to publish 1-10 guest posts per week. (Red Website Design).
93% of editors use page views to measure the success of a guest post. (Red Website Design).
71% of editors say that editing is the most time-consuming task when reviewing guest post content. (Red Website Design).
79% of editors say the guest posts they receive are too promotional. (Red Website Design).

Guest blogger stats:

50% of bloggers reach out to up to 10 contacts a month to do a guest blog (Referral Rock).
7% of bloggers pitch to 100+ blogs a month (Referral Rock).
60% of bloggers write 1-5 guest posts per month (Referral Rock).
3% of bloggers write 100+ guest posts per month (Referral Rock).
6% of bloggers publish the majority of their original content as guest posts .
84% of guest bloggers do the outreach themselves .
87% of bloggers come up with guest post ideas themselves, but only 52% of them do the actual writing (Referral Rock).
56% of guest bloggers post for multiple sites, while 7% post for just one site (Referral Rock).
37% of guest bloggers are staff members of a company, while 8% are freelancers (Referral Rock).
62.96% of readers perceive blogs with multiple authors to be more credible (Social Marketing Writing).
Guest blog content is in higher demand in the summer months of June, July, and August .
The average cost of publishing a paid guest post is $77.80 (Ahrefs).

Blogging Stats for Marketers

92% of marketers consider content as a valuable asset worth investing in (Content Marketing Institute).
84% of companies have a blog marketing strategy .
Google AdSense is the most popular monetization method for bloggers, followed by affiliate marketing (GrowthBadger).
Marketing efforts for bloggers include social media (94%), SEO (63%), email marketing 66%), partnerships and collaborations (19%), community or forum management (13%), influencer collaboration (12%), and paid services (15%) .
Bloggers who utilize blogging for marketing purposes see 13 times the ROI of businesses that don’t (HubSpot).
76% of content marketers use content to generate leads (Pares.ly).
71% of B2B marketers report that content marketing has become more important to their organization in the last year (Content Marketing Institute).
53% of marketers say blogging is their top content marketing priority (HubSpot).
Social media is the most popular channel for driving blog traffic (Orbit Media).
Bloggers who collaborate with influencers get better results (Orbit Media).
65% of content marketers say they have a documented content marketing strategy to guide their efforts (Content Marketing Institute).
71% of B2B buyers consume blog content during their buyer journey (Demand Gen).
Content marketing is 62% cheaper than traditional marketing (Demand Metric).
Content marketing produces 3X more leads than paid search (Kapost).
60% of people cite purchasing a product after reading a blog post about it (Demand Metric).
57% of marketers say they’ve gained customers specifically through blogging .
89% of B2B marketers cite content marketing as a very important marketing strategy (Content Marketing Institute).
61% of the most effective B2B content marketers meet with their content team daily or weekly (Content Marketing Institute).
B2B marketers who have blogs get 67% more leads than those who don’t (Creately).
64% of B2B marketers outsource blog copywriting .
50% of marketers say, given the chance to start their content marketing over, they would focus on blogging (Databox).
61% of Americans spend 3X more time reading blog content than they do email content. (Social Media Today).
60% of marketers will reuse blog content 2-3 times (LookBook).
Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023. (Forrester via Marketing Dive).
65% of B2B buyers cited vendor websites as one of their most highly influential content types in a recent study. This is compared to the 48% who say the same about third-party websites and the 39% who find third-party articles by independent publishers influential. (Marketing Charts).
59% of links shared on social media are shared without ever being read. (Chicago Tribune).
71% of marketers reported that content marketing has become more important to their organization in the last year. (Content Marketing Institute).

Travel Blogging Statistics

33% of US travelers use travel blogs for travel advice.
80% of travel planning is done via the internet and that number is expected to grow. (Travel Weekly).
59% of travel bloggers run more than one travel blog. (Travel Memo).
94% of travel blogs monetize their blog, typically by selling advertising. (Travel Memo).
Travel bloggers charge an average of $200 per sponsored post.
Most travel blogs are fairly new, from 1-4 years old. (Travel Memo).
Most travel blogs use sponsored posts and contextual links inside of their posts as the main income sources. (Travel Memo).
Most travel blog traffic stems from non-branded organic search with direct traffic a distant second followed by social media traffic, then referral traffic, and finally branded organic search. (Travel Memo).

Methodology

We read and review dozens of studies every year to keep up with changing consumer behavior and preferences when it comes to content marketing and blogging. Our team also performs numerous studies of our own on marketing with blogs and content. When we find an fresh, interesting, fact or statistic about blogging we will ad it here along with the authoritative source (i.e. the originator of the statistic of fact mentioned).

Joe Youngblood

Blogging Statistics and Facts