Blog

GTmetrix Scores and Data For the Homepages of Top Websites

This is the first in a series of posts that will examine the data outputs from tools that we rely on for performance optimization on the web. The goal is […]

How to Avoid Making the NFL’s SEO Mistake When Launching a New Website

Update 3 (6/01/2020 at 3:03pm): It took just under 3 weeks (roughly 21 total days) and Google is now ranking the new “Player Stats” page from NFL.com as the number […]

How to Add a Description to Your Shopify Collection Pages

Adding a description to Shopify Collection pages can have a positive impact on your the SEO for your Shopify website helping those pages rank better in search engines for shorter, […]

How This One Man Gained Over 2 Million Twitter Followers and Nearly 3 Million Instagram Followers in Just A Few Months

We’ve written at length here about how scammers use fake contests and promises of cash to help build large audiences on social media. Those audiences are then used for all […]

Your Blog Posts Directly Impact Google Maps Rankings

In 2018 I published a research project detailing how Google Maps / Google My Business largely leaned on the name of a business to determine rankings, which has led to […]

This One Line of Code Could Boost Your SEO and Make Your WordPress Website More Secure

It’s a problem known as ‘directory browsing’ and there’s a chance your WordPress website is susceptible to it. This is when someone copies a link to a javascript file or […]

The Reddit Ads Pixel Now Supports First-Party Cookies

Reddit Ads staffer /u/h0neybe8r made a post in the /r/RedditAds sub yesterday titled “The Reddit Pixel gets some exciting updates today” While the title makes it sound like there is […]

How To Reveal Instagram Like Counts With a Chrome Browser Extension

Instagram is hiding like counts as a test around the world and many fear that it will become a permanent feature. For marketers who rely on Influencer Marketing, this is […]

Someone is Messaging Facebook Pages Claiming They Have Violated Facebook’s Content Policy – It Is A Scam

Update: 8/11/2023: There’s another new version of this scam going around frequently the Pages are using the name “Meta Business Suite” and the Meta logo. These are still scams. DO […]