Blogs are an incredibly powerful source of quality website traffic, inbound links, and help send signals to search engines that your website is about a specific subject or set of subjects. They also help build engaged communities on social media and can serve to help customers complete parts of the buyer journey and decision making process on their own.

Here are some relevant stats on blogging for businesses:

• Companies with blogs get 97% more inbound links than those without (Business2Community study, 2014)
• B2B companies with an active blog generate 67% more leads than those without one
• Companies with a blog were 13 times more likely to see a positive ROI (Hubspot State of Inbound, 2014)
• Blogs are the 5th most trusted source by consumers according to one study (Pamorama, 2013)

There are a lot of variables when creating a blog that you’ll need to consider. With our blog management we cover them all. When you hire us to manage your blog you’ll get the following:

Blog Strategy – Is your blog going to curate industry news or news of interest to your target audience? Will your blog contain only promotional content for your business? Will you write long-form help articles? Listicles of top things your target audience will like? Is your blog designed to drive immediate sales or email signups? We’ll craft a strategy that defines what your blog is and what role it plays in your company and in the journey of your consumers.

Content Calendar – We’ll produce a content calendar filled with content ideas that stay on-brand and follow our blog strategy. This calendar will be used to help us create content and prepare that content for posting to your blog.

Writer Hiring – We have a proven process of finding and hiring writers that can both write great content and be articulate about your industry. We’ll hire the writer(s) and manage all payouts to them on your behalf.

Image Sourcing – We know how to correctly source images and have access to millions of stock photos from free and paid access accounts. If we need an image we know how and where to get it correctly.

SEO Optimization – Our content is written by writers first and then optimized by SEO editors as it goes live. We know how to get search engines like Google and Bing to love your blog content snagging valuable traffic and bringing in new potential customers.

Conversion Friendly – We’ll use your blog content to help drive internal traffic to your product/service pages, gather email signups, drive subscriptions, and build your revenues.

Blog Content Distribution – Your blog content will be great, but you need to make sure people find it. We’ll use our proven processes to drive traffic to your blog from across the web in natural and organic ways without spamming communities, forums, or social media.